We’re focused exclusively on sales enablement – it’s not a hobby. Driven by data, analysis and years of experience, we focus on creating practical, simple and ROI-driven software. Our team has been featured in such places as the Harvard Business Review and our partnership with a network of leading universities gives us unique insight into emerging buyer behavior, adult learning and market trends.
Our Unique Capabilities
An Integrated Approach
We started PointForward because we believe a smarter approach is needed to succeed in the new world of sales. No more outdated selling strategies. No more off-the-shelf training. No more corporate programs that never get implemented by the front-line. We’re the partners with the capabilities you need to make your vision a reality.
Experience & Insight
We’re focused exclusively on sales enablement – it’s not a hobby. Driven by data, analysis and years of experience, we deliver cutting-edge ideas and practical solutions. Our research has been featured in such places as the Harvard Business Review and our partnership with a network of leading universities gives us insight into emerging buyer behavior, adult learning and market trends.
Our Leadership Team
BRIAN WILLIAMS
CEO
I’ve operated at the intersection of strategy, marketing and sales for 25 years helping companies improve their customer-facing capabilities. I’m obsessed with not only getting the “what” right, but also the “how” – which has led me to build a SaaS business focused helping reps drive sustained improvement.
RALPH GRIMSE
CRO
I’ve led sales performance teams in the US and Asia. The common thread is that sales reps to be equipped with broad organizational support to be successful. Co-founding PointForward combines my unique blend of consulting and software to help build the reps of the future.
JUSTIN JUGS
CTO
The promises and perils of technology continue to amaze. For more than 15 years, I’ve led teams to identify pain-points and design, develop and deploy enterprise software solutions for empowering scalable, sustainable growth. Co-founding PointForward is the next chapter in quest to build impactful software.