Many senior leaders don’t fully appreciate the complexity of creating a truly effective sales training program. Repurpose this blog post, pull some creative ideas out of a best-selling book, put it all together in a pretty slide deck and you’re done, right? How hard can...
Quick question: Who has the shorter attention span… a 7th grade boy or an 8th grade girl? We’ll get to that in a minute. For now, let’s reflect back to when we were that middle school boy or girl. Try to remember what it was like sitting at...
Most instructor-led sales training programs focus on equipping sales reps with the specific selling knowledge and capabilities that they need in the field – the “hard skills.” Hard skills are the default setting for most live training events because they are easy to model, simple...
